Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

Friday, 25 November 2011

FloorPlanOnline.com Signs Exclusive Virtual Tour Distribution Agreement with the Texas Association of Realtors

Austin, Texas (PRWEB) November 10, 2011

FloorPlanOnline.com, the leading provider of full and self-service floor plan oriented virtual tours for real estate, today announced a partnership agreement with the Texas Association of Realtors

24 Hours, 24 Likes for LocalHood Marketing

Brampton, Ontario, Canada (PRWEB) October 06, 2011

LocalHood Marketing, announced that it was pleased to attract 24 likes of its new Facebook fan page in less than just 24 hours of the pages set up. As a reward to those who like the page, LocalHood Marketing is giving away a free downloadable guide to understanding specific social networks for local businesses.


The guide is 30 pages of content and it highlights what it claims are the "big three" social networks that all marketers should focus on when they develop a social networking strategy. It also features a simple, step by step work sheet to help an entrepreneur map out their social networking strategy.


To claim the guide, a visitor to the LocalHood Marketing fan page just needs to click the "like" button on the page while they're logged in to their Facebook account. The guide is an informational resource that takes a high level view of the social networking space and it lacks any type of product sales message.


Facebook's Chief Operating Officer, Sheryl Sandberg has been quoted as saying "I think every small business should be using Facebook. We're not going to stop until all of them are using it to grow their business." Sandberg is the former vice president of global online sales and operations at Google and is credited with playing a key role in helping Google build its market dominant search-advertising business.


LocalHood Marketing manager, Wilf Barnes agrees with Sandberg's comments that every small business should be using Facebook. "Social networking is an integral component of establishing a web presence for any business or organization and Facebook is the 800 pound gorilla in the social networking room. A fan page can work especially well for local, small businesses..." says Barnes if done right.


A page needs engagement and interaction to really come alive and most pages could benefit from the addition of a few simple apps that will instantly make a page more attractive and useful to visitors. According to Facebook.com, "...an app on Facebook gives you the opportunity to deeply integrate into the core Facebook experience. Your app can integrate with many aspects of Facebook.com, including the News Feed and Notifications."


"A lot of thriving local businesses have a fan page that only has a few likes and there is nothing really going on to make the page or the business attractive to their potential customers." Barnes' opinion is that a tiny, static number of likes on a business fan page can actually be counter productive to the business's positioning efforts. "It's all about social proof and market perception. A business's page reflects on the business whether the reflection is accurate or not" says Barnes.


Concerning the rapid number of likes that the LocalHood Marketing page has attracted, Barnes says "hey were glad that people seem to like the free download that we are giving away. We're actually hoping to meet new followers who'll post comments on our wall." A visitor to facebook.com/localwebpresence just needs to select the "Freemium" tab found on the page's left side menu for the offer to load.


About LocalHood Marketing


LocalHood Marketing manages the Canadian web presence directory LocalHood.ca which is in beta release. "LocalHood" is a LocalHood Marketing trade mark. For more information, go to LocalHood.ca. Questions can be directed to (289) 752-7335 or toll free 1-888-975-9222 email: info(at)localhood(dot)ca


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Web Marketing Association Names Best Computer Retailer Web Site Following 2006 WebAward Competition

West Simsbury, CT (PRWEB) November 1, 2006 -

http://www.webaward.org - The Web Marketing Association is pleased to announce the Best Computer Retailer Web Site Winner as part of the 10th annual international WebAward Competition, the Internet's premier website award competition.


"Computer retailer sites are strongest in content, copywriting and interactivity while showing weakness in innovation," said William Rice, President of the Web Marketing Association. "The Computer retail category has been dominated by hpshopping.com, winning Best of Industry for five years running a feat unequaled in WebAwards history. This year, a new computer retailer has stepped up the competition."


This year's best Web site in the computer retail industry is 2006 Dell Home/Home Office. http://www.dell.com/content/default.aspx?c=us&cs=19&l=en&s=dhs


Each website is judged on the same seven criteria including:


Web Marketing Association Names Best Computer Hardware Web Site Following 2006 WebAward Competition

West Simsbury, CT (PRWEB) November 2, 2006 -

http://www.webaward.org - The Web Marketing Association is pleased to announce the Best Computer Hardware Web Site Winner as part of the 10th annual international WebAward Competition, the Internet's premier Website award competition.


"Computer Hardware sites tend to excel in content and ease of use while struggling with innovation," said William Rice, President of the Web Marketing Association. "Computer hardware Web sites as an industry are struggling with use of technology and innovation. Two very important criteria that make the difference both in award-winning websites but more importantly in the user experience."


Computer Hardware websites represent a highly competitive industry within the WebAward competition. Each website is judged on the same seven criteria including:


Philly Pizza Restaurant Rolling in the Dough with Text Message Marketing

Wayne, Pennsylvania (PRWEB) May 20, 2011

Main Line Pizza, in Wayne, Pennsylvania, is rolling in the dough since it began using text message marketing a year ago.


It has been very effective, said co-owner Jennifer Saionz who handles the marketing for Main Line Pizza while husband Robert runs the restaurants day-to-day operations. We plan to expand our use of it this year, because it is so cost effective.


In the past, Jennifer has done direct mail, Valpak coupons, calendars and brochures to promote Main Line Pizza, but she has seen the effectiveness of those traditional advertising mediums decline as more and more Americans make their cell phones their primary means of communication.


Direct mail wasnt working as well as we had hoped since the cell phone became so popular, said Jennifer Saionz. We also thought texting would be a great way to promote our business to college kids to get them to come in. Within three miles of Main Line Pizza are several colleges and universities, of which the largest is nearby Villanova University.


Main Line Pizza chose to work with 84444.com which operates a do-it-yourself text message marketing tool owned by Advanced Telecom Services. Im self-taught when it comes to computers and their system was very easy to use, said Jennifer. If you ever get stuck, all you have to do is hit the live help button in the upper right of the screen and they are there to help you.


The first thing the Saionzs had to do when they decided to utilize text message marketing was to create a database of its customers since all mobile marketing is opt-in marketing. That means that customers must give Main Line Pizza permission to send them text messages.


This was done through offering mobile coupons and discounts to their loyal customers. Customers could Text MLPIZZA to 84444 to receive the special offer of the week. Then, once the customer has done so, Main Line Pizza is permitted to send them broadcast text messages in the future.


Main Line Pizza has promoted its keyword (MLPIZZA) and short code (84444) to its customers via window signs, menus, stickers on its pizza boxes, and even at the cash register. Customers can text when they come in the store and get 10% off right there if they show me the text message, said Robert Saoinz. That really has helped build our database.


The first coupon that Main Line Pizza did was to buy a large pizza and get a small for free. This was done to encourage business on Mondays and Tuesdays which are traditionally the slowest days of the week for the restaurant.


The restaurant also did a broadcast text message promotion for a special party platter for the Super Bowl. We got an 11% return rate on the Super Bowl promotion, said Robert. That blew me away.


To help grow its database of cell phone numbers, the restaurant is planning on giving away tickets to a Villanova basketball game next season through a sweepstakes on the text message system. The more people we get in the database, said Robert, the more effective that our promotions will be.


Main Line Pizza is also planning on implementing QR codes. When a customer scans its QR code from a smartphone, the customer will see Main Line Pizzas current menu on the phone.


Our new slogan is were more than just pizza, said Jennifer.


Yes, you are Jennifer. Youre also getting a bigger slice of the local pizza market thanks to your text message marketing campaigns.


The family-owned Main Line Pizza restaurant is located in Wayne, Pennsylvania -- a small town 10 miles west of Philadelphia. Owners Robert and Jennifer Saionz have been its owners for 18 years.


84444.com provides text message marketing solutions to businesses and organizations. It is owned by Advanced Telecom Services.


Watch the video of the Main Line Pizza text message marketing interview here.


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Related College Text Press Releases

Web Marketing Association Names Best Retail Web Site Following 2006 WebAward Competition

West Simsbury, CT (PRWEB) November 7, 2006

http://www.webaward.org -- The Web Marketing Association is pleased to announce the Best Retail Web Site Winner as part of the 10th annual international WebAward Competition, the Internet's premier website award competition.


"Retail Web sites are strong in design, content, interactivity, copywriting, and ease of use," said William Rice, President of the Web Marketing Association. "Their expertise in catalog marketing has served them well in translating those skills to their Web development. However, Internet consumers expect more from the online retail sites and will stick with brands that best meet their online shopping needs."


Retail websites represent a highly competitive industry within the WebAward competition. Each website is judged on the same seven criteria including:


Web Marketing Association Names Best Public Relations Web Site Following 2006 WebAward Competition

West Simsbury, CT (PRWEB) November 7, 2006

http://www.webaward.org -- The Web Marketing Association is pleased to announce the Best Public Relations Web Site Winner as part of the 10th annual international WebAward Competition, the Internet's premier website award competition.


"The PR industry understands the benefits of winning an award in terms of creating a news-worthy event to publicize," said William Rice, President of the Web Marketing Association. "However, public relations web sites have generally under performed in regards to the overall WebAward industry averages."


Public Relations websites are judged on the same seven criteria including: